MOBILE LBS LBMA S An Architecture for Location Based Mobile Advertising
نویسندگان
چکیده
Mobile phone becomes an indispensable medium not only for communication but also for delivering services based on their location and demand. Mobile location data provides wide range of opportunities to the marketers for delivering services to their consumer based on their real world behavior, geographic location, from point of interest to path-to-purchase. Location Based Mobile advertising is a new form mobile advertising combined with location based services. This paper provides a detailed ecosystem of Mobile Advertising along with localization and personalization. The proposed section of this paper LBMA architecture addresses few challenges in the mobile environment by dividing three layer interfaces and it list outs success factors of location services. By implementing this framework leads to significant opportunity for delivering advertising channels through mobile devices.
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